Meet our founder: The brain behind the kattu world

At the heart of Kattu is a dreamer who has always believed in the power of creativity to shape the world. Meet Veronika Mariienko, a young Ukrainian woman whose passion for fashion and dedication to craftsmanship have turned Kattu into more than just a brand — it’s a state of mind that celebrates the beauty in every detail.

A Creative Journey Rooted in Tradition

Veronika’s love for creating was nurtured from a young age. Growing up with a seamstress mother, she was surrounded by fabric, buttons, and the hum of a sewing machine. These early experiences sparked her fascination with fashion and design, laying the foundation for a lifelong pursuit of artistic expression. Whether it was visual or digital art, sewing, dancing, or crocheting, Veronika found joy in bringing her ideas to life. Her passion for detail was evident even as a child. Persistently dressing herself for each occasion and personalising her pieces. This was prominent in her plain white school socks. Veronika would sew ribbon and tule to hers – adding individuality to an otherwise mundane uniform. It was during these formative years that she first spoke of creating her own line of socks. A dream that would eventually become a reality with the launch of Kattu.

A Creative with an Eye for Detail

Veronika’s personal style is a testament to her meticulous attention to detail. She believes that every piece of an outfit, no matter how small, should be chosen with intent. This philosophy is deeply ingrained in Kattu’s DNA, where “less is more” and the beauty lies in the subtleties. In 2022, Veronika founded Kattu with a simple yet profound goal: to put all things beautiful into the world. The brand started with 100% cotton and glitter-style socks, reflecting her lifelong love for the small details that can make a big impact. Each pair was designed not just as an accessory, but as a statement piece — an embodiment of Veronika’s belief that even the most overlooked items can be transformed into something extraordinary.

Kattu: A Platform for Creativity and Sustainability

For Veronika, Kattu is more than just a fashion brand — it is a platform for creativity, sustainability, and self-expression. This commitment is evident in her biggest collection to-date. Launched in September 2024, the recycled t-shirt yarn crochet bags. Each bag is handmade by Veronika, showcasing her dedication to sustainability, and her passion for crafting pieces that are not only beautiful but also meaningful. The collection includes two styles: the Utility Crossbody Bag and the Mini Scoop Handbag. Both of which reflect Veronika’s innovative approach to fashion and her desire to create items that are as functional as they are stylish.